Digital Marketing Trends Archives » Digital Puzzle

blog

7 Cardinal Points to Build a Successful Business Empire

Building your own business sometimes seems to look like a fairytale right? It furnishes you with all the sovereignty, wealth, you’ll be your boss, you can fix your timing, according to your choice, etc. But you know what, every year several individuals raise with their startup ideas but by the end, only a few can make it to the top.

People have the habit of figuring out only the best things about being a businessman or an entrepreneur. But it’s not as simple as you think. Success comes when you work smart. Not every soul has the capability of being a successful entrepreneur.

Of course, one often learns from their missteps. But as an entrepreneur, there is always something or somebody from which you can discover more new aspects. So, in this article, we are going to discuss a few steps you need to heed over to build a successful business:

So, let’s get started:-

UNDERSTAND YOUR AUDIENCES AND THEIR PREFERENCES

One of the basic steps followed in almost every business but is a very crucial one for business success. If you provide meaningless information or insights to your audiences then sooner or later you will have to lose your audience. So, the main thing is to understand your audience and provide them with what they ask for. Work to fulfill their desires and demands.

FIND OUT YOUR COMPETITORS

Get one thing right in your mind. Never think that you are the only adversary of yourself. Numerous businesses are dealing with similar products and services like yours. Well, the market has become too competitive. So, you must be familiar with who your competitors are, what products and services they are dealing with, and make it a way of improving your products and services so that you can satisfy your audiences better.

ASK YOUR CUSTOMERS FOR FEEDBACK

Feedback encourages you to improve your products and services. You can ask for feedback from your potential audiences. This genuine feedback will help you to learn what is working best for you and what is not and you will be able to work on those portions.

BUILD A COMMUNITY FOR YOUR BUSINESS

For instance, let’s talk about Facebook groups. These groups when it comes to marketing are slightly underrated. So, make sure to create a community for your business not with the selling mindset but to build long-lasting relationships with your potential customers. Get engaged with your prospects and make them feel valued.

CONTENT CREATION

One of the bases of every online activity is content creation. This base is considered as the life and blood of every marketing activity. For your website, you must develop helpful and relevant content for your audiences so that it can help them to know you better. Make your website well-structured so that it showcases every information your audience wants you to know about you.

MAKE A THOROUGH RESEARCH ABOUT DIFFERENT MARKETING CHANNELS

Make a thorough research about where your potential audience spends most of their time online. For example, if your audience is mostly using social media platforms like Facebook and Instagram, then you must be there for them. The same runs for other channels too. You must observe where your prospects are spending their time online and utilize similar channels to market them. When it’s about branding and marketing, always make a move strategically!

STAY FOCUSED

Last but not the least, stay focused! Never give up and walk in the precise direction. You must know what you want to achieve and work towards fulfilling the goals. Know what is helping your business and whatnot. Everyone has their own journey and you must work accordingly.

DIGITAL PUZZLES can be your best companion in many aspects like marketing and advertising. They have been developing niche media and fulfilling the best digital marketing services for years. Give them a chance to take your business to the next level!

Read More

Accelerate your Business Growth through the Power of Podcasting!

There has been an implementation of numerous products and technologies in business. With various factors of businesses transforming every day with the changing customer requirements and market demands, these tools have driven out to be the necessities to survive in this highly competitive market. Podcasting is one of these modern technologies and a worthwhile transformation to your marketing strategy.

What are Podcasts?

Podcasts are audio presentations somewhat like a radio station that is available for on-demand listening. The presentation consists of episodes ranging from 20 to 60 minutes. They can be assessed on the most popular platforms such as Apple Podcasts, Spotify, and Google Podcast. These platforms cover an endless diversity of subjects, from politics to food, tech to sports, travel to home maintenance, finance, and fitness, and many more.

Nowadays, businesses use this presentation to attract and increase their prospects. It has become a new talk radio on mobile devices, hence a powerful marketing tool. The increased usage of mobile phones has led to an excellent growth of these shows.

How can a Podcast Benefit your Business?

As you look forward to growing your business, consider the following 9 benefits of using this method for your business.

1. Starts a Conversation and Build Relationships
Podcasts are a great way of communicating with prospects. Many people like to hear something while driving or doing some work. They feel that they’re with someone while they hear the audio. Your voice is your means to connect customers to your business and brand. It most probably relies on your voice and interacting with listeners triggers their imagination. This becomes your possibility for face-to-face relationships.

2. Increases business’ rankings

For those who are familiar with SEO strategies, you must be knowing how important it is to prepare content using precise keywords. Keywords are usually padded in blogs and website content, also you can optimize a podcast with suitable keywords that can improve your business’ website rankings. Along with working on your podcast, you can also advertise the contents through social media and PPC (basically Google Ads) to increase your listener core and link it to your website where visitors can get converted. In this way, you can reach out to more customers and fascinate new listeners.

3. Build an authoritative presence

Podcasts are an outstanding avenue for talking about topics and matters that relate to your niche. Relying on the topic, your voice projection and strategy may also vary. Keep in mind that credible podcasts can easily establish your credibility and trustworthiness while furnishing valuable information for your listeners.

4. Improves Conversion

As mentioned in the last paragraphs, creating a connection with your customers is extremely important because it increases the chance of them wanting to try out your product or associate with your business. The trick to achieving the conversion rates with your podcast marketing efforts implicates similar activities we’ve discussed many times with other marketing channels. This includes linking your audio content with your brand, providing listeners the options for connecting with you, and melding your lead nurturing program with your podcast.

5. Lower Marketing Expenses

You don’t need to have a lot of money to start a podcast channel. While the quality of the tools you need is a serious consideration, you also can get a great sound without spending much money. All you need is to get a high-quality microphone, soundproof studio, editing software, and noise-canceling headphones. You need to perform research and ask around to discover great deals. To make your channel run smoothly, using the audio content hosting platforms is advisable.

Maintaining this marketing channel is more cost-efficient compared to vlogging or video marketing. This is a useful opportunity for small businesses that don’t have much marketing budget to spare. Starting from equipment, talent, to post-production, this channel doesn’t require much compared to professional video services.

6. Possibility of Brand Partnerships

Brands often look for ways to engage with their customers and prospects. That’s the reason why influencer marketing is a great way to market merchandise nowadays. Through podcasts, you can also collaborate with related brands that target similar markets without directly seeking your brand. This helps prospects to discover more advantages for your brand, and mesmerize more listeners who are already familiar with the other brand. Hence, brand partnerships are a great way to increase your audience and conversion in the long run.

7. You can Reuse Old Content

If your business is no longer an outsider to content marketing, then maintaining a podcast will just feel like a simple, natural shift. If your business already has a blog or a couple of videos that deliver valuable information to customers and prospects, you won’t have trouble using those ideas for your podcast. No matter how old your content is, high-quality content is perpetually timeless. Reusing old blogs or videos for your podcast will help you to save your efforts as well as resources. Don’t be afraid to use obsolete content. After all, your listeners will enjoy listening to good quality content.

8. Raises Brand Recognition and Awareness

Knowing your target audience is the most important step to an effective marketing strategy. So, if most of your targeted market comes from a working community, then your business can succeed from this channel. As we have earlier mentioned, listening to audio content does not require a person’s undivided attention. Lots of listeners hear the episodes while they are driving, eating, showering, doing chores, and even while working.
Many people love to perform multi-tasks nowadays, and most listen to content or entertainment on an on-demand basis. A podcast is a great platform that fulfills this on-the-go lifestyle for many working individuals. It’s a wonderful way to make sure that your business stays in the consciousness of myriad listeners.

Takeaways

Being open to multiple marketing procedures and tools is the best way to prosper your business. Also, being efficient with your approach increases your likelihood of being remembered by people. The better your style is, the greater the chance they’ll remember you.

Podcasts are defining their path in the digital marketing platform, and if you know how to utilize them well for your business, then you will definitely succeed. These audio content channels are not only used to promote your brand or your business but also a great medium to engage and build a connection with your customers, which is an essential aspect for long-term business success.

DIGITAL PUZZLES can be your best partner in many of these avenues for marketing as well as advertising. They have been producing niche media and serving the best digital marketing services for years. Put them on a chance to take your business to the next level!

Read More

Give Your Website a Successful Makeover with These 7 Power-Packed Rebranding Steps

A company’s brand is more than a name or an attractive logo design. A good brand will build its reputation, and solidify its position in the marketplace. In essence, if it differentiates you from other companies, it’s a part of your brand.

Rebranding means taking the business in a new direction. It’s about getting on to the core of what you stand for, centralizing your aims and vision, and then amending your image to reflect these changes.

You may decide to rebrand if:

● Your overarching conception has changed
● You have just experienced a PR disaster and need to enhance your reputation
● You want to bid to a new demographic
● Your business has changed hands, and new units of senior management agree that it’s time for the business to go in a new direction
● You have incorporated with another company

Rebranding a business is diverse from a refresh, which refers to the procedure of changing extrinsic visual elements such as the design of a company website, stationery, and logos.

Process Of Rebranding

Let’s get down to the following steps.

1. Introspection

Self-awareness is a key to victorious rebranding. You are required to know the answers to these questions:

● Who are you?
● What do you do?
● What do you want to be known for?
● Why do you want to rebrand your website at this moment?

Before you endow your time and money into this procedure, you need to know what the outcome should look like and be able to pin down your brand’s story.
You should contemplate whether you need to hire an external consultant or marketing firm to help you. If you are a large business or feel overwhelmed by the process, then this process will be a huge task. Besides this, if you are an SME who knows exactly what modifications you want to make, you could go it alone.

2. Market Research

Get back in touch with your consumers. Does your current notion have their wants and needs? Do you want to keep the exact customers, or reach out to different people? Can you classify your audience and, in doing so, create buyer personas?
Ask your prevailing customers and units of your target demographic for their input on your brand story, products, and existing reputation. You can use questionnaires or focus on groups to ask for their opinions. This data will help you align your new brand with your conscious audience.

3. Decide What Makes You Unique

Decide what brings you unique, and think about how you can use your Unique Selling Price(USP) as a focal point of this process. For example, do you pride yourself on selling only high-end products, or are you willing to market yourself as budget-friendly?
Remember, you shouldn’t try to request everyone. Your job is to focus on discovering your niche and servicing their needs.
Refine your identity down to a few keywords. You may need to embark on further research here if you don’t already know the market inside out.

4. List & Redesign Your Brand Touchpoints

Make a roster of all your material that needs these changes. This comprises pamphlets, websites, business cards, signs, blogs, and posters. Every time you experiment with a fresh design, ask yourself whether it fulfills your broader brand strategy.
Think about your kind touchpoints like any point at which a customer or potential customer interacts with your business. For instance, if you run a beauty parlor, the reception desk is a touchpoint. You may require to redecorate your office or store to fit with your new brand.

5. Make Sure Everyone’s On Board

The strategy might fail if your employees aren’t assured that it aligns with your business values and strategy. Get their response at all stages of the design procedure.
Before you take a fresh brand to the public, enable them to tell you what they think. You can set up an incognito comment box if you think it will encourage them to share their thoughts.
When the process is completed, have an internal launch party. Get your employees fascinated about the change, and they are more inclined to become brand ambassadors. If you are imagining offering new merchandise and services as part of your rebrand, or you want workers to take a fresh approach to customer service, make sure that they have been appropriately trained.

6. Take Your New Brand Public

Make your public launch fast and absolute. Do not try to phase in changes deliberately, because this will only disturb your customers. Use this process as a means of generating advertising and engaging with customers. For instance, if you have a mailing schedule, send them a few teaser emails in the run-up to the launch, implying the changes to come.
Let them know the purpose of your rebrand, most people do not like immoral change and will be more likely to trust you if you are understandable. Intensify how and why the rebrand will benefit them.

7. Get Feedback

The work doesn’t halt when you express your new brand. Get some response from your targeted consumers, and analyze your business performance to evaluate the impact of rebranding on your bottom line. You can do this informally, by inquiring customers in person, or you can use online questionnaires and focus groups.

Rebranding can be a vast accomplishment, but also marks a fresh, exciting phase in the life of your business. Done right, it will fascinate and re-engage your consumers or leave you in a strong position to excite a new audience.

If you are thinking of rebranding your website then you can contact a responsive digital marketing agency. Get your work done with DIGITAL PUZZLE, a one-stop top solution to all your queries. Reach their team today to get access to all their outstanding services!

Read More

7 Eye-Opening Tactics To Maximize Your Content Reach

There are multiple factors to the puzzle of content marketing. Of course, it’s important to research your targeted audience and create high-quality, relevant content. But it’s also substantial not to forget about your content reach.Once you have created and posted a new piece of content, your job is not done! You have to promote that content to ensure that it reaches as many pairs of eyes as possible and drive more traffic. It’s observed that around 60 to 70% of content generated by B2B marketing companies’ sites are unused. This content could be generating great leads and revenue, but instead, it’s unseen or wasted. By maximizing your content you can make sure that you earn the most value out of it and optimize your content marketing ROI. There are multiple ways to increase your content reach. Even if you’ve got your content-promoting strategy nailed down, it’s worth taking a look at these ideas and trying out some new strategies to expand your audience.

1. Improve Search Engine Optimization

You won’t be able to optimize your content without making sure that content marketing strategy is fine from the very beginning. It’s important to not only figure out what topics your audience prefers to see content on, but also to assure they can effortlessly find this content when they are searching in search engine pages online.

Proper keyword research will give you insight into what your audience is typing into the search engine when they are searching for information or solutions to their issues. If you don’t include proper related keywords in your content, then there is a possibility that your website won’t seem to occur on the first page of the search results for related search terms. As an impact, many web users will not be able to get your content online.

While it is possible to get traffic to your content via other means like using search engine optimization(SEO) strategy, a very important traffic source for most businesses. Websites across every industry can foresee attracting at least half of their traffic via search. SEO is more vital for websites in specific nooks. Whether you’re generating content in-house or you’re outsourcing to a digital marketing agency, make sure that SEO is your top priority.

2. Utilize Your Contents in Multiple Formats

Publishing content in various forms means you have more possibilities to reach a wider audience. While some individuals like to read blogs, others like watching videos. You can make sure that you reach both the audience groups by posting blogs consistently and publishing videos to YouTube regularly or another social media channel.

Utilizing content in different formats and channels also helps to improve your content ROI, as you don’t have to begin from a scratch at the research stage for every single piece of fresh content. You can twirl a good decent topic into an article, a video, a podcast, an e-book, and an infographic. Each of the different content formats can be shared on social media, found in a web search, or linked to another site.

3. Include Original Research in Your Content

The most blooming content needs to be in-depth and original. Researching and writing good sources of facts, statistics, and unique insights helps you create your reputation and authority as a thought leader. This implies other sites and social media profiles are more likely to correlate to you.

Producing impressive infographics, charts, and graphs of data is also a very effective procedure to ensure your content is shared and linked to, which in turn helps to grow your overall reach.

4. Use Multiple Content Promotion Channels

While most companies post a new piece of content on social media after they publish it, there are many more recourses to promote that content through multiple platforms.

If you’re using only Facebook and LinkedIn to link your content, then you should also consider connecting with other social media channels such as Twitter and Instagram. It’s indeed effective to focus on the core social media platforms, you can easily post your new content to those multiple social networks without investing more time or effort.

An email newsletter can also be a great strategy to promote your content. Valuable emails are often forwarded, which can be yet another way to improve your content reach.

5. Consider Paid Promotion

Utilizing advertising methods and paid promotion can be an effective and faster way to reach your targeted audience that you may have been unable to reach through other procedures. There are multiple methods of paid promotion available such as Pay per click, social media ads, influencer marketing, and paid content distribution platforms.

When incorporating paid promotion into your content strategy, it’s important to maintain track of your spending and the results each channel is generating. You can use this information to calculate Return on Investment(ROI) and decide if the individual channels are an efficient investment or not.

6. Implement an Employee Advocacy Program

Corporate social media channels have a specified reach, so you can greatly improve the reach of your content on social media by urging your employees to share it with their familiar social media networks. Successful employee advocacy depends on companies who actively engage with employees and who share the values of your company and want to help your brand succeed.

You don’t need to force your workers to share your content on their social media channels. However, if your content is decent and they think that their associates will find it interesting or useful, you have a great opportunity to improve your content reach.

7. Publish More Content

Whatever business you’re in and whichever sort of content you produce, the number-one way of improving your reach is to publish content consistently. Posting regular content online means better opportunities to attract search engine traffic, or share on social media channels, and be linked to other sites. If you are keen to get more traffic to your site with quality content published consistently, then you can contact our team Digital Puzzle to assist you with the content building service.

DIGITAL PUZZLE can equip you with the most promising Digital Marketing Services, Search Engine Optimization, Web Development, Paid Advertising, Designing and Branding, and many more. To find out how we can work for your business, don’t hesitate to contact us.

Read More

Competitive Analysis: A Go-to Guide for Marketing Managers

Even if you know your audience, examine multiple marketing strategies and communication tactics, and point out your best practices, your efforts can still elicit poor results if you don’t benchmark against and learn from your competition. This is why competition analysis is an essential process.

In this guide, we will take you through an actionable workflow for conducting a well-functioning competitor analysis that would help you to strengthen your marketing strategy.

What is Competitive Analysis?

Competitive analysis, also known as competitor analysis is the process of observing and evaluating your competitor’s strengths and weaknesses by analyzing their marketing strategies. This can help you to know how to avoid their mistakes, replicate their achievements and let you stay one step ahead of the competition.

It’s not only about replicating your competitor’s actions but also gathering enough information to take the guesswork out of your own marketing decisions. By discovering what works for your opponents and what doesn’t, and paying attention to how audiences react to various messaging, targeting, and other marketing techniques, you can avoid important mistakes.

Steps to Perform Competitive Analysis

Here are the steps that need to be taken to conduct a competitive analysis.
Identify who your competitors are: The first step is to identify your competitors. There are two kinds of competitors i.e. Direct customers and Indirect Customers.

A direct customer offers similar products or services and targets an equivalent customer base as your business. Whereas indirect competitors sell similar products or services but target a different sector of customers, or sell different products and services but share the same customer base.

Analyze competitors’ online presence: Once you have identified your competitors, check out their online presence by evaluating how functional their websites are and how engaging they are with their audience. With strong digital marketing strategies, your business will get a great opportunity to stand out amongst your competitors, easy to use, robust website, and engage customers on social media.

Check online reviews: Visit online sites like Google, Facebook, Twitter, or Instagram accounts and see how your competitors are replying to their customer queries and negative comments.

Reviews provide insight into the customer experience with the company service or products. By browsing negative reviews, you can understand where these businesses have gone wrong and determine what you can do to prevent such situations. And by browsing positive reviews, you can focus on where the company has outshined and determine how you can offer even better customer service.

Speak to the competitors’ customers: Along with browsing the online reviews and comments, take note of the people you would like to know more from by reaching out to them. Talk to them directly and ask them about their experiences.

Just think of it as a relationship, and learn from other mistakes. If any sort of thing is lacking in their bond with your competitor, make it understood that you will fulfill those unmet business needs. After the conversation, you can thank them for their time and offer them better customer service through your business.

Identify their strengths and weaknesses: Once you have completed your research, assemble it in one place and classify your competitors’ strengths and weaknesses. Use this data to improve your own business and focus on specific areas where you can efficiently capitalize on. Maintain the analysis so that you can look back again and compare it whenever you want to perform another round of competitive analysis.

Use Adequate Research Tools: Conduct the best-in-class competitive analysis to grow your business well. It might be a bit time-consuming if you are looking for multiple competitors. Many online tools will make you perform the process easier and more efficiently. These tools will help you identify your precise competitors, follow their content and analyze the results. Some of the best competitive analysis tools are Quick Search, BuiltWith, WooRank, Google AdWords Keyword Planner, SEMrush, and so on.

Benefits to Conduct Competitive Analysis
Let’s dig into the benefits of executing a great competitive analysis.

● Fine-tune and develop your unique selling proposition(USP)

Competitive analysis will provide you with a vision into what other brands define as their “why”. While correlating your competitor’s unique selling proposition(USP) to your own, adequate points encompassing your business brand will arise, helping you to distinguish from the competition.

● Improve Owned Products and Services

As your brand expands, your customers’ needs and expectations will also expand. One aspect to fulfill those goals and requirements is to analyze your own customer review as well as your competitors’ customer review. Comparing will enable you to tap into the market gaps and fulfill your customer’s needs and expectations.

● Establish a Brand Benchmark

Benchmarking is the process of building a foundation for measuring growth. Startups and established companies can get huge benefits from benchmarking. This computation unlocks and analyzes chronological data associated with how consumers view you and your competitors.

● Identify Gaps in R&D and Hiring

Having a good awareness of whom your competitors are hiring as well as the knowledge of the company expansions will help you to sketch a larger resemblance of the upcoming trends.

● Discover Potential Threats

Due to the vibrant significance of the analysis, you will be able to revamp and well-function the challenges that your adversaries and the market are facing. Competitive analysis will aid you to understand the possible market fluctuations, risks, and campaigns that can be rebutted.

If you are looking for assistance in performing a competitive analysis as part of your wider marketing strategy, DIGITAL PUZZLE can equip you with the best Digital Marketing Services, SEO, Web Development, Paid Advertising, Designing and Branding, and many more. To find out how we can work for your business, don’t hesitate to get in touch with us.

Read More

Top 5 B2C Marketing Trends to look out for in 2022

B2C or business-to-consumer marketing implies the tactics and techniques in which firms emphasize products and services to individuals. This marketing focuses on creating, advertising, and peddling products or services for customers to use in their daily lives.

In this digital era, business-to-customer marketers require to be data-driven, technology-heavy and concentrated on meeting the exact needs of the consumers. Because the one-sided strategy won’t work, companies need to maintain a B2C marketing strategy to satisfactorily engage and connect with their customers so that they are inclined to purchase their products and services.

1. Enhance your brand’s core values: Recent analysis indicates that most Americans think that a brand should address recent pertinent social and political topics. In fact, in a survey, 91% of millennials mumbled that they would switch brands if another supported a cause they support. A brand’s position on issues is increasingly valuable for B2B companies, and despite the problem in engaging in these discussions, B2B brands can’t afford to resist their customer’s concerns, as they are searching for brands with a conscience.

2. Know your worth – and show it: Marketing responsibility is one of the greatest citations of CMO anxiety and tart, and it needn’t be. Being competent to reliably assess and then communicate the value of those appraisals and investments to the company is essential. Most CEOs and councils don’t believe in marketing metrics, so being able to disseminate the value of marketing campaigns as investments to your organization is crucial to developing a profitable and successful B2B marketing strategy.

3. Implement Personalization: Most B2B marketers historically trend toward budget-established marketing targeting, whereas B2C brands work overtime at hyper-personalization as a marketing strategy. B2B institutions should commemorate their lead to run stronger campaigns. Because, on the verge, an enterprise segment or manufactured persona doesn’t purchase your products – individual people do. It’s simple to shirk the need to appeal to individuals when you are targeting an entire industry or segment of the population. Learn more about individuals and less about hustling reports.

4. Get engaged with your social audience: B2B customers are no more diverse than any other people on social outlets. They use similar apps and are just as mortal as B2C customers. A smart marketer will take advantage of the harmonies and interchanges by formulating social marketing programs as part of their overall marketing strategy. LinkedIn is one of the favorite social marketing platforms, but don’t overlook other platforms – your employees most probably use other outlets such as Facebook or Twitter, and brand messaging from employees has the highest reach.

5. Online video will be a priority: Online Video appeals visually like no further B2B marketing strategy can and proposes a massive opportunity to connect with your potential B2B audience online. Many reviewers say that by 2021, 82% of all consumer web traffic will be through videos. It doesn’t appeal to some marketers who direct on lead generation, performance, and metrics, but it’s a distinctive marketing funnel that provokes interest, drives awareness, and builds a dominant brand.

Eventually covid 19 pandemic will reach to end, the trends it stimulated will likely fiddle a huge role in B2C marketing in the future. The B2C marketing strategy can help marketers continue to reach and satisfy customers who cannot go out to the store or prefer online shopping and online interaction. Success lies in the fact of marketing’s ability to become more agile, adaptable, and flexible in their outreach to customers.

Please leave us your comment in the comment box if you want us to share insights on any such topics related to marketing or digital marketing, we would love to cover it for you.

Read More

Say Yes to all the Out of Box Branding Ideas

For your company to stand out the test of time, your consumers must trust your brand. Trust achieves loyal consumers and a business’s brand is liable for selling that brand. In today’s active world of marketing, business proprietors have become increasingly more familiar with the marketing capability of branding. However, most of them do not possess proper products or services on which to secure their customer’s trust. As a result, businesses that have excellent commodities or services to offer are finding it difficult to earn proper attention.It is important to take note that many brands already prevail in virtually every target market. As such, it is vital to establish a unique brand that is competent in selling your business’s products/services and gaining over customer’s trust.

Why is Branding important?

There are numerous motives why you must brand your business effectively like the other big multinational brands. The market race is very ferocious these days, and it takes more than a few strokes to get any awareness. Branding enables your company to stand out from the crowd. Here are few key reasons that bring branding essential:

Impression: It is very substantial to have the proper idea on the market and your forthcoming customers for your product or service to grow. It helps you assemble an affirmative image of your business and stance it strategically for your target audience.

Win Trust: Customers have become conscious of the fact that most firms that do not have proper products/services to deliver, simply feed off branding. Your business merely has one chance to forge the right impression. If your brand retains a product/service that is worth patronizing, then you must influence branding to win your potential customer’s trust. Branding is the biggest opportunity to communicate your business to the target customers.

Win Loyalty: Branding your business works out more than merely assisting you to sell your products/services to target customers. Powerful branding can whip the customer faith that would have taken you a long time, finance, and patience to erect.
Here is a list of branding ideas that will bestow your business a rock-solid brand margin against the competitors. Remember, it’s about swapping the right perception!

11 Great Branding Ideas to Consider :

1. Represent Your Archetype
Carl Jung, a prominent psychologist had conceptualized the theory of Archetype Branding. It was perceived by varied world-leading brands, like Apple, Microsoft, etc., and has been recognized to deliver tremendous results.

Bestowing your brand a unique archetype can enable you to create a powerful fiction around your brand identity. It also steers marketing and advertising campaigns consistently.

2. Re-examine Your Brand Values and Check the Meddles
It is vital to have defined brand integrity. Moreover, ensure that they constitute authenticity, credibility, and clarity. After integrating these values, it is necessary to evaluate your performance and inspect the weak areas regularly.
After analyzing your brand’s shortcomings, try to enhance them consistently to improve your brand value. Consumers admire a brand that stimulates an open brand/customer relationship.

3. Re-establish Your Identification
Your brand image is your personality and the face of your company in your niche market and abroad. A casual representation with some things scratched on the image can degrade your branding efforts. Your possible customers may easily think about your brand as unprofessional and, therefore, uncertain.
If your company is already a delighted proprietor with a professional-looking logo, it is still a decent idea to sometimes play around with it a bit. You can make minimal corrections to your websites and in social media outlets. Your audience would be very amused to visit your web pages to glimpse a few tweaks from time to time. Make sure that the image of your company remains consistent.

4. Reexamine Your Social Media Strategies
Social media influences a vital role in any business, comprising start-ups, small businesses, as well as big businesses. Through various social media outlets like Facebook, Instagram, Twitter, WhatsApp, etc., brands can wipe a huge stream of potential customers.
Effective branding can support your company to develop connections and construct a strong cult of active users around your products and services.

5. Invest in Creative and Expressive Brand Visual Content
Likewise, the brand logo, every solitary publication concerning your brand is an extensive image of your business. They are also instrumental in both publicity and marketing campaigns. Similarly, you must also be deliberate about monitoring and snuffing various kinds of expressive and meaningful visual content across multiple platforms.
Capitalize in brand videos, photographs, pictures, painting, published entities, written materials, and so on.

6. Recreate Your Packaging Regularly
The packaging of your products is the most important thing that attracts your first-time customer’s attention. The packaging quality impacts the customer’s buying decision considerably.
Be original and compose unique and impressive packaging ideas as a priority for your brand. Swap things up from time to time to keep things fascinating and also keep your customers connected and reckoning.

7. Promote Singularity of Your Merchandise
Analyze your brand’s ideal and transmit it in terms of quality and style on each of your commodities. You may be dealing with related products like face-caps, print T-shirts, food, backpacks, furnishings, bottles/plastic, etc. like some different brands. Well, the design and packaging of your commodity must stand out and express its singularity and uniqueness compared to that of other competitors.

8. Start an Official Brand Website/Blog
Website is the building block of a business. Establishing a website for your business is the most promising branding effort you can offer your business. Holding an official website gives you the benefits to become popular and trustworthy, and new customers will easily find it.
An authorized blog can administer as an outlet to secure your brand’s credibility and accountability over the prior and prospective years. Combine a fine mix of text and optical content. Embrace a refreshing, fascinating, engaging, and interactive mode of communicating with your consumers.

9. Always Incorporate Your Branding with Advertisements
Revive your advertisements oftentimes and make sure that all ads from your firm hold the expression of your brand. Don’t just cast advertisements without reexamining them. Be planned about every item or piece of information that illustrates your brand. Review every component before advertising it.

10. Incorporate Your Branding Into Your Email Marketing Campaigns
Don’t just leave the email out your branding campaign’s strategies, make it creative and meaningful. Likewise, with advertisements, you can take advantage of emails to convey a relevant message to your customers and leave them with an enduring impression of your brand.

11. Maintain a decent Customer Care Service
Customer care service can fiddle a very vital role in branding your business if you utilize it properly. Make sure that your customers leave the care service with a good impression about your business even if they still have queries. For good consistency, you can assess and incorporate a chatbot into your care channels and also analyze other avenues as well.

Branding is one of the building blocks of a healthy business. Despite improving competition, if a business can sell trust and faith in their brand, they can achieve the loyalty of customers more promptly. The distinct mixture of modern and time-proven branding techniques interpreted in this article will do a wonderful job of enhancing the brand potential of both start-ups and ancestral companies for a long time.

We thank you for being an enthusiastic reader of our articles and hope you have found these ideas interesting. We hope you are encouraged and motivated to take your brand further. Good luck!

Read More

Why say no to advertising when you can just Pay Per Click!

PAY PER CLICK- Doesn’t it sounds interesting? It not only sounds interesting but it is an interesting concept. If you haven’t heard about PPC and are very curious to know about it then this is the perfect article for you. In this article, will know all about the PPC concept!

PPC services have become a necessity in this digital work to run a successful business. Before knowing anything else we must know what PPC is and if you know it then let’s revise it together. PPC stands for pay-per-click. It is said to be a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. This is a way of buying visits rather than attempting to earn those visits organically.

Search engine advertising has become one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links. Whenever someone searches on a keyword that is related to the business offering the advertisers need to pay for it.

But do you know how it is beneficial for your business? If you can create a relevant, intelligently targeted Pay-Per-Click then the search engines would reward them by charging them less for ad clicks. To create such a strategy you do need a tech-savvy team who could provide you with the best PPC services.

In the below content, we will know how a good Pay Per Click strategy could help your business.

1. PPC Contributes to business goals
This is one of the most compelling reasons to use PPC advertising. When you have a perfect team working on your PPC strategy then this could help you achieve a vast number of business and marketing goals. It is said to be a powerful tool for aligning website traffic drivers to end-goals.

2. PPC is Measurable and trackable
When you are able to measure and track your campaigns this is when you have the scope to improve and grow. When you run the Google ads tool in combination with Google Analytics it becomes easy to measure and track. There is no mystery to your PPC performance, it is all about the perfect planning and execution.

3. Quick Entry:
PPC Services help you to be in the same position. No matter if you are a decade behind your competitors once you are into PPC marketing you can get t up and even go ahead of your competitors with little optimization.

4. You are in control:
While there are several nuances regarding default campaign settings, you are perfectly in your control. You have control over a wide range of options for reaching potential customers. You can start the campaign with the keywords or placements you choose to target. You can also choose how restrictive you want to be.

5. PPC works well with other marketing channels:
PPC and SEO are best friends. They work well together as the impressions and opportunities traffic are mostly to the same audiences. The performance data of impressions, clicks, and conversions from Google Ads can provide great insight and help you take your business to heights.
Pay Per Click is the best option when you are in the digital world. To provide you with the best PPC services, you can always count on Digital Puzzle. Digital Puzzle knows all you how important one click is and you make sure that you get the best out of it.

Read More

Make Your Business The Talk Of The Digital World!

The digital world is growing at a fast-paced rate. It has become very important to make your brand identity and have an active online presence on social platforms. To make your brand stand out amidst all the noises and challenges on social media it is very important to make sure you have the perfect team doing it for you!
At Digital Puzzle, our team of social media experts helps you to grow through all the social platforms like Youtube, Facebook, Twitter, Linked In, Instagram, etc. We make sure that you don’t miss any opportunity to be the talk of the digital world.

These are not the only reasons for a business to have a team of experts for social media but there are many other. In the below content, we will know about some of the reasons why having a strong presence on social media is important.

Create Brand Recognition:

Gaining brand recognition is the first step towards a successful journey in the social world. It is the foremost marketing goal of any business in this digital era. It is important because customers are attracted to brands that they are aware of and can recognize. This is when social media plays its role. Social media helps you to take your brand reach people quickly and easily.

Generate a Conversation Around Your Brand:

When you create a strong social media marketing strategy you will generate conversions about your brand, its products, and its partners. This helps you to reach your targeted audience and can become the talk of the town.
Tell your brand’s story:
When you have the perfect storytellers in your team, you can also find your listeners! Social media is a great way to share the mission and vision of your story. Effective stories can create a great impact on the brand’s image and can also get your perfect listener. The way you present your story can have a great impact on your journey.

Gather data from audience research:

Social platforms help you to gather knowledge and information about your audience. This is a way of social listening to improve your brand identity. This will also help the brand to know more about its audience’s choices and preferences. There’s no better place than social media to help you gather information.

Build Customer Loyalty:

A brand manages social platforms to gain its audience’s loyalty and confidence. There could not be anything better than creating loyalty for free. Customers love and follow brands that they find interesting and interactive. When you can your brand-friendly and interactive customers get attracted towards it. And the best part of this is that most of the followers are loyal to your brand.
You can do all these and many more for your brand when you have the perfect team with you. At Digital Puzzle, we wave the best story for you on all the social platforms. Our team of experts makes sure that you create an ever-lasting bond with the customers. Even after your campaign is live we make sure that you can easily monitor performance and analyze results so that you can always stay the talk of the digital world.

Read More

Your Website Is The Window To Your Business

The first thing that we click to know about a company or business is its website. Website development is one of the top things that we need to take into consideration. If you are planning to run a successful business then an outdated website can’t be of any help.

Change is constant, the internet world is always changing and so must your website. As it is said, ‘we must not go against the trends, it’s your friend’. Being said this, it is very important to create a website that is compelling and includes a combination of creativity and technology, or else you will get lost in this competitive world. Creating web pages that are eye-pleasing, functional, and don’t take time to load is not everyone’s cup of tea. To create things like that we must take advice from an expert and when we talk about experts Digital Puzzle tops the list.

At Digital Puzzle, we put all the pieces of the puzzle together and build a website that has the perfect mixture of creativity and technology. In the below content you will know how we work to give your website a smart and aesthetic look.

WEBSITE DEVELOPMENT:
It is very important to use the latest technologies in the right and effective manner. We know the craft of turning dreams into reality. To build your dream website, our web developer team leaves no stone unturned. We keep indulging in constant research to create a website that is user-friendly and easy to handle.

WEBSITE DESIGN:
Most of the time we judge a book by its cover and especially when it is a website! It is one of the most important things to design your website in a very creative and unique manner. An interesting visual home is sure to target lots of visitors. We make sure that your first impression to the visitors is the best.

WEBSITE CONTENT:
We are experts in waving the perfect story for your brand. Boring and unrelated content is a big no to us. We believe that communication is the key to success and our communication experts add engaging contents that guarantee a pleasing experience to the visitors.

WEBSITE LAUNCH:
We make sure that we provide the best experience to our clients and also to the visitors who visit the websites created by us. Starting from the brainstorming session to the outcome we take care of all the little things about the website. We try to make it a smooth sailing experience for everyone who clicks on the website!

MANAGEMENT:
We not only create the website and also keep a constant check on the running process of the website. Keeping our website updated means keeping our visitors updated with the latest trends and technology of the industry.
At Digital puzzle, we aim to provide you with an experience like never before. Digital puzzle has won the hearts of many clients and make many brands the talk of the town. With high key professionals on board, you get access to the best strategies available on the market. Visit us know and know more about the digital stories that we create.

Read More

ready to make an

impact?

We solve all your puzzles

© 2021 Digital Puzzle. All Rights Reserved.