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Knowledge:
- Strong understanding of the SEO process – On-Page & Off-Page
- Thorough knowledge of Facebook & Google Ads (PPC)
- Team handling and strategy building of the projects
- Intermediate working knowledge of WordPress, Magento and Shopify
Experience:
- At Least 2 Years of working experience in SEO
- Experience working with Google Ads, Facebook Ads and Bing Ads
- At Least 3 Years of working experience in an e-commerce project of either WordPress, Magento and Shopify
- At Least 2 Years of working as Team Leader or Team Head in a reputed company or agency
Skills, Ability & Attitude:
- Proficiency in MS Office
- High proficiency with Google Analytics, Facebook Analytics, Google Tag Manager
- AdWords certification would be an added advantage
- Creative and tactical thought process to drive conceptual and targeted ads
- Proactive towards developing creative ads and optimizing the same as per requirements
Responsibilities:
- Lead all in-house teams that are working on multiple clients’ projects
- Manage and analyse PPC advertising campaigns on Google, Facebook, Instagram, Bing & LinkedIn
- Formulate and analyse SEO campaigns of multiple campaigns with the SEO team
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search & SEO initiatives
- Evaluate the time required to complete tasks and develop effective solutions
- Analyze and test behaviour-based marketing techniques, retargeting techniques and help develop paid strategies
Author: Digital Puzzle
Date:03.12.2020
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