Local SEO is a strategy regarding search engine optimization that assists your business to be more visible in local search results on search engines. Any company having a physical location can gain from local SEO.
Evolution is always happening in SEO. Previously, local businesses have frequently managed to get away without knowing the latest advancements in local SEO. But, now every organization is trading online thanks to the top digital marketing company in India.
Since SEO is turning into a trend, let’s look at the elements of a great local SEO strategy.
Elements of a great local SEO strategy:
- Optimizing Google My Business Page:
Google My Business or GMB is the latest addition to the updates made by the search engine. Nowadays Google is emphasizing a lot on search intent. This will benefit local businesses through listing every month. So, if you have not set it up, you can do it for free. Do update your listing every two weeks to make it relevant and add more local keywords.
- Understanding Zero Click Trend:
Zero-click results are now on trend, so it’s crucial to know. This information will help you to know your customers well. Keep the Google My Business Page and Maps info updated. This is where your visitors may be searching for information they required for your company.
- Focus on UI & UX:
Both UI and UX are essential for local SEO. Google has already said that UX will be a deciding aspect regarding rankings. Some tested tools are there to test your website speed. The best digital marketing company in Kolkata is aware of these tools that can help your website load quickly on smartphones and desktops.
- Website & optimize content are essential:
Although zero-click results are at an all-time high, websites do matter. If you have a finely tuned website, you can connect with customers easily. So, it’s important to have all the necessary information on websites. Apart from this, the content on the website must be optimized to get more visitors.
The world is on mobile now, so your websites need to be mobile-first optimized. More than 50% of traffic comes from mobile devices. For local SEO, geofencing can prove to be immensely useful. Increased mobile marketing has included the use of geofencing. It’s not a new concept, but its popularity has soared with the increased smartphone use. A digital marketing company in Kolkata can guide you in this case.
- Understand Core-Web vitals:
Core Web Vitals are factors that Google thinks are crucial for a web page’s overall UX. These factors will be part of Google’s “page experience” score. This is important because Google has decided to make page experience one of the factors for ranking web pages. Core Web Vitals will be an extremely important part of the mentioned score.
- Voice Search & why it’s important:
Voice search is an important part of local search because while talking to their phone, users frame their internet searches differently than typing them. Voice searches are longer which you need to think about while making content on your website. This can better your web page ranking for local voice searches.
- Consumer’s search intentions:
Search intent is of four types. These are purchasing, visiting a business’s website, receiving information, browsing, and comparing items. Search engines now tailor the results to cater to search intent. If you want your local business to rank, you require content that can meet your customer’s search intent. They want information on the items you sell.
- Focus on social media:
Social media marketing is one of the important aspects of SEO. People nowadays are present on various social media platforms like Facebook, Instagram, YouTube, LinkedIn, and others. If you want to get noticed, you have to chalk out a powerful social media strategy and do campaigns. Paid promotions of your brand on social media platforms can increase your visibility which is subject to rich and relevant content.
- Focus on video content if possible:
Since the surge of zero-click results, the value of video-based content has increased. YouTube videos can provide you with amazing traffic as people are now banking on more video content. It makes products, services, and companies look realistic to the users virtually. Your video content can grow reliability among users.
As years are passing by, the role of local SEO is increasing. Businesses are trying to get involved with more customers by developing quality websites and providing the best UX. Keep in mind the customer-first approach of Google to rank rapidly.
Digital Puzzle’s services
Digital marketing includes a lot of services that can help companies to reach their targeted audience in different possible ways. Let’s have a look at the types of digital marketing services.
- Social Media Management: Social Media Management involves creating, publishing, and interpreting content that you post on social media outlets like Facebook, Instagram, Twitter, and Linkedin, and engaging numerous users on those platforms.
- Pay-per-click/ Paid Advertising: Paid Advertising is more expensive than other paid forms, it is the most effective way to promote your company’s name to a large audience.
- Search Engine Optimization: Search Engine Optimization means to improve your site visibility when people search for your products or services related to your business on Google, Bing, or any other search engines.
- Design and Branding: Design and Branding hold quite important value to your company as it gives a major edge in the competitive market. It is a two-way procedure where the client side and the agency side implicate equal sharing of responsibilities to get the required results.
- Website Development: Website Development is the procedure to build and maintain websites, further the practice that goes on behind the scenes is to make a website look great, work fast, and be performing great with a seamless user experience.
- Email Marketing: Email Marketing is a form of marketing that makes the customer aware of your new products, discounts, events, and other services.
Head over to Digital Puzzle, one of the best digital marketing companies in Kolkata to reap the benefits of the best digital marketing services to date. Visit our site to know more.