Pinterest is one of those outlets that many small business owners and bloggers overlook. This is often due to the illusion that the platform is only used for looking up recipes and home décor ideas.
However, there are various other blog corners, such as fitness, DIY, finance, parenthood, tech, relationships, and coding that are too popular.
There are also a lot of former brands such as Harley Davidson, Art of Manliness, Lowe’s, and Dollar Shave Club, who are using Pinterest as a facet of their marketing strategy.
If you’ve already started a blog corner, then you need to know how challenging it can be to drive traffic to it, especially if you don’t have the budget for paid promotion and are focused on achieving free organic traffic.
Why Is Pinterest Great for Driving Blog traffic?
Let’s start with some reasons why this social network is great for bloggers and other small business owners:
● It’s a search engine: Most people have the illusion that this is a social media platform, but it’s actually a search engine. This implies that your content will continue to be found years after being published rather than fleeing a few hours later like on other platforms such as Facebook and Instagram.
● It’s easier to rank: This network’s algorithm isn’t as advanced as Google’s, which means it’s easier and faster to rank for popular keywords.
● The users have a high income: 30% of people who utilize Pinterest media earn $40,000-75,000 per year, and 41% earn more than $75,000, according to Statista.
Want to gain traffic through Pinterest to your site? Here are the 10 keys to drive more organic traffic to your site with Pinterest.
1. Formulate Pins that Direct to Valuable Resources
In the beginning, Pinterest created an algorithm transition that affected how pins are exhibited to users on their home feed. It mainly focuses on exhibiting pins that lead to blog posts and valuable resources.
Beautiful portrayals that do not lead to a helpful resource are shown less. This normally includes sites like Flickr or uploaded images that don’t authorize to any site. If your company doesn’t have a blogging factor yet, then we strongly suggest you create one that has pinnable images.
2. Purpose to Grow Your Followers and Reach
Having a vast number of followers is significant, but surprisingly it’s not as significant as you think. Boards possess less than 10,000 followers to see the website gain more traffic and repin as a board that has a hundred thousand followers. The trick is not just about gaining supporters but also creating pins that will help to reach the non-followers on Pinterest.
To achieve this you need to post related pins that will attract your core audience. When you begin to provide more relevant pins, Pinterest will start to exhibit your pins in “Picked for You” on a user’s home feed more often, enabling you to potentially reach millions.
3. Utilize Relevant Keywords in Your Board Names
The best way to improve the possibility of your pins being shown up in the “Picked for You” and on the interest feeds is to ensure that your board has an appropriate title. If you’re seeking to reach people who are travel enthusiasts, then listing your board as Travel or Travel Tips will inform Pinterest of the topic. But if you name your board as Great Adventures of Willy Wonka your likelihood of showing up in the feeds is less.
4. Use Mixed Keywords in Your Pin Descriptions
This network works as a visual search engine and millions of people conduct searches to enable them to plan for their weddings, search for gifts to buy during the vacations, and have ideas on how to make their life easier.
This is why it’s valuable to go beyond accumulating your followers and think of Pinterest as a visual Google. For a decent blog post, each pin that redirects to your website should have at least two to three keywords present in its description.
Utilize similar keywords in five to ten varied pin descriptions as you never know which one is going to get a higher level of engagement and rank higher within search results on Pinterest.
5. Use Guided Search
To know what sort of words people are browsing for on Pinterest, use Guided Search to assist you. When you type a word on the main search bar you will observe that there is a list of tiled words below it. Look for related words within those tiles that you can put in your pin description.
6. Increase Your Repins and Engagement
If you want to rank at the top of the search engines, then the number of repins that you receive in a particular period is a strong factor in search rankings within Pinterest. A pin that receives a hundred repins within two days is more inclined to surpass a pin that receives a hundred repins in ten days.
Additional factors that impact your search results on this network include who the spinners are and the click-through rates of pins. If your spinners are active users, then you are more liable to rank higher on search than non-active users.
7. Join a Group Board
Joining group boards helps to earn your pins and get more traffic. If you’re a beginner and you’re looking to get your pins exposed to as many people as possible, then joining group boards is a great start.
Group boards are boards that possess more than one contributor where each contributor can add pins and each board may have its guidelines and moderator. A proper group board is a great means to expose your pins to ample people when you’re first starting on Pinterest.
8. Apply for Rich Pins
Rich pins are pins that include additional information enabling pins to stand out on the Pinterest feed. Rich pins are for articles, products, recipes, movies, places, and apps. The two most prominent rich pins on this network are rich pins for articles and rich pins for products.
The benefit of having rich pins for articles is that when a person taps on the pin and scrolls down to the pin description area, the meta description of the blog post always appears first. Well, a pin where the description can be revised by any user who repins that pin, meta description area of a rich pin for an article can never be rewritten by another user.
9. Pin Consistently
To gain more traffic to your site you need to pin consistently, which means performing them every day at least ten different pins a day. There should be a combination of varied pins steering back to your website and pins that would also be a helpful and valuable resource to your audience. Pinterest awards people who pin consistently by ensuring that their pins are seen by more of the followers over time, and by more people.
10. Be Patient
When your social network prospers, it might be a bit difficult to attain more followers, but like most social networks Pinterest can pay off handsomely if you’re willing to put some time on it and pin consistently. Marketers that provide valuable resources and create great pins will see more traffic if only they are ready to stick with it for at least a year. Slow and Steady wins the race!
These are the ten sigma physiques to drive more traffic to your site with Pinterest. If you’ve got any suggestions to share then please feel free to share them in the comments below.