Digital Marketing Strategy 2023 Archives - Digital Puzzle


Upcoming Digital Marketing Trends in 2023 For Local Businesses!

In 2023, digital marketing is likely to continue evolving and becoming more sophisticated. Some trends that may become more prominent include: the use of artificial intelligence and machine learning to personalize and optimize marketing campaigns, increased use of video content, the continued growth of social media marketing and influencer marketing, greater emphasis on customer data privacy, and the use of virtual and augmented reality in marketing. Additionally, with the increasing use of mobile devices, mobile optimization and mobile marketing will likely become even more important.

Digital marketing can be a powerful tool for local businesses to increase their visibility and reach new customers. Some strategies that local businesses can use to improve their digital marketing efforts include:

1. Optimizing their website

Local businesses should make sure that their website is optimized for search engines so that it is more likely to appear at the top of search results when people search for relevant keywords. This can be done by incorporating keywords into the website’s content and meta tags, and by ensuring that the website is mobile-friendly.

Leveraging social media

2. Leveraging social media

Social media platforms like Facebook, Instagram, and Twitter can be powerful tools for local businesses to connect with customers and promote their products or services. Businesses can use these platforms to share updates, post photos, and interact with customers.

Utilising local SEO

3. Utilizing local SEO

Local SEO is a specific type of SEO that aims to increase a business’s visibility in local search results. This can be done by including location-specific keywords in website content and meta tags, and by claiming business listings on platforms like Google My Business and Yelp.

Creating valuable content

4. Creating valuable content

Local businesses can create valuable content such as blog posts, infographics, and videos that can help attract and engage customers. By providing valuable information and entertainment, businesses can establish themselves as experts in their field and create a loyal customer base.

Using email marketing

5. Using email marketing

Email marketing can be an effective way to reach existing customers and nurture potential ones. Businesses can use email marketing to send promotions, updates, and special offers to their email list.

Running paid advertising campaigns

6. Running paid advertising campaigns

Paid advertising campaigns such as Google AdWords or Facebook ads can help local businesses reach a larger audience. By targeting specific demographics and locations, businesses can ensure that their ads are reaching the right people.


  • By implementing a combination of these digital marketing strategies, local businesses can improve their online visibility and reach new customers, helping them to grow their business in the long run. Now let’s have a look at some upcoming digital marketing trends that will be beneficial for your local business in 2023:

1. User-Generated Content

User-generated content (UGC) is a type of content that is created by customers or other users of a business, rather than by the business itself. UGC can take many forms, including reviews, photos, videos, and social media posts. It can be a valuable tool for local businesses because it helps to build trust and credibility with potential customers. When people see positive reviews and photos from other customers, they are more likely to trust the business and be more likely to visit. Additionally, it can help a business to improve its search engine rankings, as search engines tend to favor websites with a lot of high-quality content. By using UGC effectively, local businesses can build trust and credibility with potential customers, improve their search engine rankings, and increase their online visibility.

2. Artificial Intelligence

AI can automate routine tasks such as data entry, customer service, and inventory management. This can save time and resources for local businesses, allowing them to focus on more important tasks. It can analyze large amounts of customer data to identify patterns and make predictions about future customer behavior. This can help local businesses to create more effective marketing campaigns and target their advertising to the right audience. AI can also be used to personalize the customer experience by analyzing customer data and creating personalized product recommendations or targeted email campaigns. This can help to increase customer engagement and loyalty. And lastly, AI-powered chatbots and virtual assistants can be used to communicate with customers in real-time on websites, social media platforms, and messaging apps. This can help local businesses to provide better customer service and support.

3. Wifi Marketing

WiFi marketing is a type of digital marketing that uses a business’s WiFi network to collect customer data and deliver targeted promotions and advertisements. By using WiFi marketing, local businesses can gain valuable insights into customer behavior and preferences, and use this information to improve their marketing efforts and increase customer engagement. When customers connect to a business’s WiFi network, they can be prompted to provide their contact information, such as their name and email address. This information can be used to create a customer database, which can be used to send targeted promotions and advertisements.

4. Agile Marketing

Agile marketing is a method of marketing that emphasizes flexibility, speed, and collaboration. It allows local businesses to respond quickly to changes in the market, customer behavior, and technology. By using agile marketing, local businesses can improve their marketing efforts and increase customer engagement. It allows local businesses to develop, test, and launch new marketing campaigns quickly. This means that businesses can respond quickly to changes in the market, such as new competitors or emerging trends.

5. Personalization

Personalization is the process of tailoring products, services, or communication to the individual needs and preferences of a customer. By providing personalized experiences, local businesses can increase customer engagement and loyalty. Customers are more likely to return to a business that offers personalized products, services, or communication. Personalized recommendations and targeted promotions can help local businesses to increase sales. Customers are more likely to purchase products or services that are tailored to their individual needs and preferences. It can also help local businesses to provide better customer service. By understanding individual customer needs and preferences, businesses can provide more tailored and effective solutions to customer problems.

6. Social Media Marketing

Social media marketing (SMM) is the process of promoting a business, its products, or its services through social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Social media platforms have a large user base, and by creating a presence on these platforms, local businesses can increase their visibility and reach a larger audience. Social media advertising can be a cost-effective way for local businesses to reach new customers and promote their products or services. Social media platforms allow businesses to interact with their customers in real-time, which can help to increase customer engagement and build a loyal customer base. Social media platforms provide businesses with the ability to target specific demographics, such as age, location, and interests. This can help local businesses to reach the right audience and increase the effectiveness of their marketing campaigns.

In conclusion, digital marketing is an essential tool for local businesses to increase their visibility and reach new customers. There are many different digital marketing strategies that local businesses can use, such as: optimizing their website, leveraging social media, utilizing local SEO, creating valuable content, using email marketing, running paid advertising campaigns, using user-generated content, implementing AI tools and personalization, WiFi and agile marketing. By implementing a combination of these digital marketing strategies, local businesses can improve their online visibility and reach new customers, ultimately helping them to grow their business in the long run.

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How to Build a Digital Marketing Strategy for E-commerce in 2023 | Digital Puzzle | Best Digital Marketing Agency in Kolkata

A business can be grown properly with a well thought strategy. Digital Marketing has become an inevitable part of companies wanting to go online with their brands. We have seen many roller coaster rides since the pandemic hit us. Since more people are crowding online for their essentials and other types of necessities, companies are finding it tougher than ever to attract their audience. This post is for those who are not able to set up their digital marketing strategy. 

Below are some of the most important strategies with which you can grow your business. 

  • eCommerce chatbot is useful: 

Chatbots are among the most useful ways of involving potential users and making existing ones happy. They offer a faster option for fetching the information you want, whether it’s about an item of your brand or any other queries. 

A chatbot can be seen on your website using a live chat widget or you can apply such a chatbot on social media platforms from where you can get amazing responses. 

  • Setting up price mechanization: 

If you are selling your items online through social media platforms and online marketplaces, you must get the pricing apt. It is very important but practically impossible to fix pricing on the channels to stay in the race, specifically when the demand remains high. 

Price mechanization can serve your purpose. You can make a competitive pricing plan by keeping an eye on your competitors and making norms for modifying your pricing. After this, mark the prices of the items categorically throughout the channels and marketplaces. Choose a tool and use it to set up pricing cues to boost your ROI rapidly. 

  • Sending push notifications: 

Push notifications are those alerts that you get on your device or browser. The click-through rates are more or less 12% on these but can soar to 30% if you run a highly-targeted campaign. Using push notifications to send promotions, transactional information, and updates on items to your existing clients can become extremely profitable for your business. 

  • Marketing automation for better conversion rates: 

The main reason for using marketing automation is to upscale every touchpoint throughout the buyer’s journey and automate your marketing channels. This increases sales and conversion rates. E-commerce sites need a lot of painstaking work and techniques to be prosperous. It’s better to automate them as soon as possible. 

  • User-generated content: 

User-generated content or UGC is an amazing way to make your campaign run viral. You can ask your clients to share pics and videos of the product usage, and success stories and post them all on your pages. This has helped many companies through creative content to gain big. UGC and influencer marketing can give you sales more than you expected. 

  • Curtail cart abandonment:

One of the biggest issues of online marts is shopping cart abandonment. It’s becoming a headache for companies because the average cart abandonment throughout the industries is about two-thirds. In the case of mobile users, it’s even higher. 

So, what’s the solution? You can launch pop-ups, run retargeting campaigns, and also try thorough usability tests to optimize the segments of your website that are not able to fetch enough engagement. 

  • Make your checkout process simpler: 

A simple checkout process always works for businesses. It is one of the important areas of an eCommerce site. Omit any unwanted fields and ensure that you add the guest checkout alternatives and any third-party payment options. This will enhance user experience which is important for your brand. 

  • Customer reviews are crucial: 

The more customer reviews your products get, the more buzz will be around them. Online reviews and user-generated content are among the tested ways to enhance your eCommerce conversion rate. UGC impacts heavily on purchasing decisions of buyers and also boosts conversions by approximately one-third. 

If you want to display customer product pics and videos automatically on your product and category pages, you can use top marketing tools. 

  • Running A/B tests continuously is beneficial: 

Data is the main source of success for a prosperous eCommerce business. In addition to data, using heat maps and surveys to gather information on what performs also matters. You can also fetch live recordings of parties by going through your website and attempting to check out. After this, optimize or examine problematic things. Also, evaluate the easiness of your users to complete an order, include something to the cart, and find out an item. This is important in terms of UX. 

  • Social media ads are a must: 

An eCommerce company must launch social media ads on Facebook and Instagram. This will increase the visibility of your pages and brand. You can also test YouTube ads and patronize the videos of influencers. This can also drive customers to your channels. 

Following these digital marketing strategies can help you to flourish your business. You have to implement them carefully so that they can work perfectly for your business purposes.

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Why Data is Important in Digital Marketing |Digital Puzzle| Best Digital Marketing Agency in Kolkata

Data plays a pivotal role in digital marketing because everything is linked to each other. Nowadays, the consumer journey needs data to know the source of your clients, the lead generation source, the type of information that is resonating with them, and the general buying cycle for your organization. 

How to collect data with the help of digital marketing: 

As said earlier, data is among the priceless resources that help companies to gather information about customers and know them. This in turn guides you to improve the services offered by your company. But how do you gather data? 

  • Setting the objective: 

You should know the kind of data needed and for what cause it will be used before gathering data. It all depends on your business type. If you have a small business in healthcare products, you will want to know about the items that are top sellers in a particular age group. 

  • Setting a timeframe is necessary: 

A clear timeframe is always useful while setting plans for data collection. The timeframe duration depends solely on the kinds of data you want to gather. A shorter timeframe will be better for you if you require more data for a particular campaign. 

  • Choosing a data collection method: 

After understanding the fundamentals, you should opt for a collection method. For this, think about the selections made so far. From there, you can get lots of options. Surveys allow you to ask your clients for information directly. Online tracking and transactional data analysis are among the most important substitutes.

  • Gathering the data: 

After accomplishing the above steps, you can implement the plan and watch the performance. After crafting the plan, ensure that you stick to it. You can store and examine your data in the DMP. Moreover, you can also make a timetable so that you can check at any point the proceedings and whether they are going according to your plan or not. 

  • Analyzing data and learning from it: 

An aspect of gathering data is utilizing them. In this case, you should analyze and categorize them. This is a significant part of the method which will permit you to convert raw data into precious insights. You will also be able to improve your marketing plans used and redefine your business. 

How to use data in digital marketing: 

Analytics and big data play a crucial role in determining influential marketing strategies. Below are some of the ways by which you can use data in digital marketing. 

  • Having accurate data is necessary: 

Flawless data is a must for making impactful marketing decisions. Begin with KPIs and work backward. KPI embodies measurable values which indicate the performance of campaigns. A goal is necessary for marketing decisions. Irrespective of the goals, your KPIs should assist the goal. 

  • Understanding audience and channels:

The most significant thing about having data is understanding the audience whom you should be targeting in marketing campaigns. Track the type of visitors to your website to target similar people to your customer base. Moreover, you can utilize data to understand the likes and dislikes of your audience. 

  • Targeting the proper keywords: 

With the help of data, you can understand what your audience is searching for while looking for your products. They can also assist you in targeting the keywords and driving traffic to your account website and channels. Using Google AdWords you can know which keywords can serve your purpose. 

  • Optimizing campaigns and website: 

You can use your past data to know the future results of your campaigns. This will help you to identify the performance of your ad campaigns. Optimization of various parameters within your audience can also be done. If you offer multiple services, you can target personas. 

How can Digital Puzzle help to grow a business with a specialized marketing strategy: 

The digital world is always moving, and so should your brand. Digital Puzzle, being one of the best digital marketing agencies always offers its best to help companies grow at a rapid pace. Their tailor-made methods are tried and tested and can be relied on. 

  • How do they work: 

A leading digital marketing company works by knowing the purposes and objectives of its clients. These help them to come out with a proper strategy by brainstorming. The experts know how to boost the parameters by using the right tools and techniques. 

  • How they make a marketing plan: 

Before making a marketing plan, a digital marketing agency must understand the client, its competitors, and consumers through thorough research. This will help them to initiate the campaigning process by choosing the best communication platforms. 

  • How they execute a plan: 

Implementing a plan needs sheer skill and expertise. This is why you should always work with the best digital marketing company. Their professionals will help your business by implementing strategies finely crafted by using every bit of digital space. 

  • Services offered: 

The best digital marketing agencies offer top-notch services like: 

1. Search Engine Optimization: SEO is the most important part of digital marketing. An eminent company will always support your organization by delivering high-quality content that will make your business stand out from the crowd. Using the trends, tools, and techniques, their SEO experts will give your brand an upper hand. 

2. PPC: By knowing your brand and its audience, the leading marketers chalk out a strategy to fulfill your business needs. Based on it, they optimize your campaigns through paid ads. To measure performance, they are always measured by analytics tools. 

3. Email marketing: This is a tested process. Effective marketing emails turn prospects into customers, which is tried by most known digital marketing companies. Sending emails to a targeted list of potential or existing customers can change the scenario for your brand. 

4. Content marketing: An inevitable part of digital marketing, content marketing helps a brand reach its audience faster than ever. A top digital marketing company always emphasizes creating high-quality content to drive more traffic from the website and social media platforms. 

5. Social Media Marketing: If you want your business to grow, you need an excellent social media marketing strategy. The best digital marketer can help your brand by providing a tailor-made approach. This will enhance your brand visibility through social media platforms like Facebook, Twitter, Instagram, etc. This in turn will increase involvement with your audience. 

From the points discussed above, you can understand the sheer importance of data in digital marketing. Going through this piece will help you know the undeniable importance of data.

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Digital Marketing Strategy to follow in 2023 | Best Digital Marketing Agency in India

What is a digital marketing strategy: 

What is a digital marketing strategy

A digital marketing strategy is a program for founding an impressive presence over the internet through online channels like organic search, social media, paid ads, and other web mediums like your website. Digital marketing strategies aim to improve brand awareness and entice new customers to your brand. 

Reasons why businesses need a digital marketing strategy : 

Reasons why businesses need a digital marketing strategy :

Digital marketing is crucial. It links the brands with their customers online and works for all industries. It connects companies with ideal consumers when they are on search engines via SEO and PPC, on social media with social media marketing, and via email with the help of email marketing.

What makes a perfect digital marketing strategy: 

What makes a perfect digital marketing strategy

  • SEO:

An SEO approach or strategy is a way of planning and executing steps developed to boost organic search engine rankings. SEO strategy is a method that you observe while wanting to extract more organic traffic. The steps to develop an effective SEO strategy in 2023 are: 

  1. Creating a list of keywords 
  2. Analyzing Google’s First Page 
  3. Creating Something different or superior 
  4. Include a hook 
  5. On-page SEO optimization 
  6. Search Intent Optimization 
  7. Focusing on content design 
  8. Building links on your page 
  9. Content Updation and Improvisation. 

Following these steps minutely, you can create a great SEO strategy. 

  • Social Media Marketing

Social media marketing is the process of using various social media platforms like Facebook, Instagram, and Twitter for your brand promotion and selling your services. Let’s check out the steps to make a powerful social media marketing strategy. 

  1. Setting business-relevant goals 
  2. Researching your target audience and choosing your networks 
  3. Establishing the most critical metrics and KPIs 
  4. Creating and curating attractive social content 
  5. Timely social presence is a must 
  6. Evaluating and developing a social media strategy 
  7. Bringing other sectors into a place. 

These steps will guide you to develop a social media strategy that will increase the social presence of your business. 

  • Google Ads

Running campaigns are an integral part of the digital marketing strategy of a business. It would help if you had a specific Google Ads PPC strategy that is the latest befitting your list.  Below is a list of Google Ads strategies that you should endeavor to stay ahead of the competition. 

  1. Making use of promotion extension 
  2. Setting PPC Voice Search in Mind 
  3. Giving more attention to mobile-oriented Ads 
  4. Staying ahead of competitors using Target’s outranking share 
  5. Setting location bid adjustments to target the proper visitors 
  6. Placing a targeted cost per conversion 
  7. Using negative keywords wisely 
  8. Including tracking call extension 
  9. Adding dynamic keywords for ads 
  10. Re-marketing lists for search ads 
  11. Maximize your budget like an expert 
  12. Give significance to the audience in your campaigns 
  13. Boost up your call to action.

PPC campaigns are one of the most important aspects of your business, but the strategy is very crucial. 

  • Lead Generation

Studies have shown that most marketers create generating business leads as their top priority. If you are not accustomed to it, then read the piece and keep in mind the list of lead-generation strategies is provided below. 

  1. Simplify your lead generation website 
  2. Use your sales intelligence 
  3. Analyze your opponents 
  4. Redefine your sales funnel 
  5. Integrate organic and paid lead generation 
  6. Re-target your lead generation campaigns 
  7. Branch out to different advertising forums 
  8. Use AI and automation equipment 
  9. Provide live demos 
  10. Create short-form video 
  11. Initiate networking 
  12. Keep an eye on social media 
  13. Include gamification elements. 

These tried and tested lead-generation methods are worthwhile for small businesses. 

  • Content Marketing

Creating high-quality content and using them on your websites and social media channels are one of the most important things in digital marketing. Simple steps for developing and executing a content marketing strategy have been provided below. 

  1. Set your goals 
  2. Establish your KPIs 
  3. Know your target audience 
  4. Assess your present position 
  5. Identify the best content channels 
  6. Determine types of content 
  7. Figure out and allocate resources 
  8. Make a content calendar 
  9. Create quality content 
  10. Disseminate and market 
  11. Measure results. 

These simple steps are sure to help you in making an effective content marketing strategy. 

  • Email marketing

There has been an astonishing surge in the number of email users. Email stays as one of the preferred ways of business communication. Follow the below steps to make email marketing plans according to your needs. 

  1. Get personal within limitations 
  2. Precise subject lines 
  3. Choose the apt time for sending emails 
  4. Give away freebies 
  5. Mobile-friendly emails are effective 
  6. Classify subscribers 
  7. Re-engage with inactive users 

Testing your email campaigns can work for your business. This will save you from errors. 

How DIGITAL PUZZLE can help: 

Digital Puzzle, one of the leading digital marketing agencies in India can help you with their tried and tested strategies. Our experts will guide you through the process and assist your team to gain the desired results in a quick time. The digital marketing strategies discussed here will surely give your business the needed growth. 

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